Ecopneus, a leading Italian firm in the pneumatics sector, has chosen music as a metaphor for achieving excellence. Unicity transformed that metaphor into images. For its PR campaign, visuals of instruments were modeled into 3-D and composited into snapshots. An institutional video was also produced for projection on occasion of its balance presentation and for sector fairs. In the month of November, 2012, Ecopneus participated in Ecomondo with a stand featuring a giant-scale reproduction of a violoncello and a futuristic, interactive and multi-touch installation with information and business contents.
3-D Modelling; Post-production; Multi-touch App.